L'évolution de la presse médicale : l'exemple du JIM / The evolution of the medical press: the example of the JIM
Séance du mercredi 26 octobre 2022 (Nouveaux médias, Nouvelles voies d'information)
N° de DOI : 10.26299/f3wx-sx87/emem.2022.31.05
Résumé
La presse médicale française a une longue histoire… Au 19eme siècle et dans la première partie du 20éme siècle, elle était dominée par des revues de sociétés savantes. Le paradigme change à la fin des années 1970, lorsqu‘un jeune médecin crée le JIM, mensuel puis bimensuel puis hebdomadaire pour rendre accessible à tous les praticiens en Français tout ce qui se fait et s’écrit d’important dans le monde de la médecine. Mais vingt ans plus tard, les restrictions de plus en plus importantes concernant les publicités pharmaceutiques et la crise globale de la presse papier vont forcer la presse médicale à se réinventer. Le JIM sera un des pionniers en lançant son site internet en 1998 et en devenant un « pure player » deux ans plus tard. Internet soumet la presse médicale à de nouveaux défis économiques et éditoriaux. Aujourd’hui, ce qui se joue, c’est le développement d’une presse médicale faite pour les médecins et par les médecins gardant son ton particulier, tout en s’alliant à de grands groupes, sans doute plus forts pour faire face à toutes les évolutions.
Mots clés : Presse, Internet, Evolution
The French medical press has a long history... In the 19th century and in the first part of the 20th century, it was dominated by journals of learned societies. The paradigm changed at the end of the 1970s, when a young doctor created the JIM, a monthly, then fortnightly, then weekly publication, to make all the important things being done and written in the world of medicine accessible to all French practitioners. But twenty years later, the increasing restrictions on pharmaceutical advertising and the global crisis of the paper press would force the medical press to reinvent itself. The JIM will be one of the pioneers by launching its website in 1998 and becoming a "pure player" two years later. The Internet has presented the medical press with new economic and editorial challenges. Today, what is at stake is the development of a medical press made for doctors and by doctors, keeping its particular tone, while allying itself with large groups, which are undoubtedly stronger to face all the changes.
Key Words : Press, Internet, Evolution
Mots clés : Presse, Internet, Evolution
The French medical press has a long history... In the 19th century and in the first part of the 20th century, it was dominated by journals of learned societies. The paradigm changed at the end of the 1970s, when a young doctor created the JIM, a monthly, then fortnightly, then weekly publication, to make all the important things being done and written in the world of medicine accessible to all French practitioners. But twenty years later, the increasing restrictions on pharmaceutical advertising and the global crisis of the paper press would force the medical press to reinvent itself. The JIM will be one of the pioneers by launching its website in 1998 and becoming a "pure player" two years later. The Internet has presented the medical press with new economic and editorial challenges. Today, what is at stake is the development of a medical press made for doctors and by doctors, keeping its particular tone, while allying itself with large groups, which are undoubtedly stronger to face all the changes.
Key Words : Press, Internet, Evolution