What’s up Doc, le magazine des nouvelles générations de médecins / What’s up Doc: The New Era
Seance of wednesday 26 october 2022 (Nouveaux médias, Nouvelles voies d'information)
DOI number : 10.26299/6rxe-2942/emem.2022.31.04
Abstract
What’s up Doc est un média de la presse professionnelle santé à destination des médecins. Fondé en 2011, il est le fruit de médecins passionnés par leurs métiers qui voulait créer un magazine à l’image des nouvelles générations. Résolument différent, par le ton, l’approche journalistique et sa dimension graphique, le média est aujourd’hui ancré dans l'esprit des médecins de 30-40 ans qui conjuguent vie pro et perso au quotidien. Le magazine trimestriel est diffusé à 20 000 exemplaires, en abonnement libre et le site d’info est lu par 220K visiteurs uniques par mois parcourant quelques 400K pages d’articles, vidéos, podcasts, infographies... What’s up Doc est également très présent sur les réseaux sociaux avec une communauté de médecins de plus 25K membres très actifs échangeant sur tous les sujets qui font la ligne éditoriale du journal : politique de santé, formation, exercice, soins, attractivité des métiers et diversification professionnelle, gestion de carrières, opportunités, recrutements médicaux et lifestyle perso !
Nouvelle génération ; médecins ; lifestyle
What's up Doc is a professional health press for doctors. Founded in 2011, it is the fruit of doctors passionate about their professions who wanted to create a magazine in the image of the new generations. Deeply different, by the tone, the journalistic approach and its graphic dimension, the media is today anchored in the spirit of the doctors of 30-40 years who combine professional and personal life on a daily basis. The quarterly magazine is distributed in 20,000 copies, free subscription and the info site is read by 220K unique visitors per month browsing some 400K pages of articles, videos, podcasts, infographics... What's up Doc is also very present on social networks with a community of doctors of more than 25K very active members discussing all the subjects that make up the editorial line of the journal: health policy, training, exercise, care, attractiveness of professions and professional diversification, career management, opportunities, medical recruitment and personal lifestyle!
Keywords : New generation; doctors; lifestyle
Nouvelle génération ; médecins ; lifestyle
What's up Doc is a professional health press for doctors. Founded in 2011, it is the fruit of doctors passionate about their professions who wanted to create a magazine in the image of the new generations. Deeply different, by the tone, the journalistic approach and its graphic dimension, the media is today anchored in the spirit of the doctors of 30-40 years who combine professional and personal life on a daily basis. The quarterly magazine is distributed in 20,000 copies, free subscription and the info site is read by 220K unique visitors per month browsing some 400K pages of articles, videos, podcasts, infographics... What's up Doc is also very present on social networks with a community of doctors of more than 25K very active members discussing all the subjects that make up the editorial line of the journal: health policy, training, exercise, care, attractiveness of professions and professional diversification, career management, opportunities, medical recruitment and personal lifestyle!
Keywords : New generation; doctors; lifestyle